{"pageProps":{"pageData":{"id":5821,"head":"\nChantries & Pewleys | Branding to merge local property experts | Orangery\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\t\n\n","url":"https://orangerycreative.com/work/branding-to-merge-local-property-experts/","background_colour":"OrangeLight","text_colour":"Orange","container_size":null,"footer_ascii":null,"title":"Branding to merge
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BRANDING TO MERGE LOCAL
\nPROPERTY EXPERTS

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01. CHALLENGE

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With experience as a property branding agency and both agents approaching their 10 year anniversaries. Local independent estate agents Chantries and Pewleys came to us looking to merge to become Guildford’s largest independent estate agency with 3 local branches. With their combined in-depth knowledge and similar work ethic of hard work and dedication, this would position the new company as highly respected market leaders.

\n

We partnered on

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The challenge was to create a new identity for the company as well as communicating the merger. It was important that the new brand visuals still retained the excellent brand equity that had been built over the past 10 years, whilst highlighting the exciting opportunity that came from combining the teams.

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02. SOLUTION

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We developed a refreshed visual identity which brought together the history of the two agents, creating a blend combining the best of both brands. Redrawing the original form of the Chantries icon—a tree, reminiscent of wrought iron gates, combined with the rounded geometry of the Pewleys visual language, we created a simplified marque. Pairing this with an elegant, heritage typeface, the new logo references the original town and country aesthetic styling.

\n

With twenty staff operating out of three offices, in Guildford town centre, Shalford and Merrow, the company is uniquely positioned to offer its clients unrivalled local coverage and a wealth of experience in the local market. We worked with them to build out consistent brand collateral—from their office signage to adverts in the local property newspapers.

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03. OUTCOME

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ONLINE PRESENCE

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We designed an updated look for the new site to showcase the brand. Combining the imagery from the local areas and properties, utilising an updated set of icongraphy and user interface styling to bring the updated look to life.

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PROPERTY SEARCH

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Integrating with Chantries & Pewleys internal property system, we created a bespoke map to allow easy searching of their properties. Both as an online and presentation tool while on property visits.

\n

Additional to this, users can shortlist their favourite properties and keep them for reference. Or share with friends or family.

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BRAND CAMPAIGN

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To help Chantries & Pewleys announce the brand merger we worked with them to create a campaign which would inform existing and potential customers about their newly formed estate agents and generate awareness about the brand.

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