The British Horseracing Authority is responsible for the governance, administration and regulation of horseracing in the UK. The BHA also leads the development and growth of racing and prioritises the health and welfare of the sport’s participants. Their vision is to build a brighter future for the sport.
\nWe have been a strategic partner to the BHA for more than twelve years, starting our relationship with a rebranding and web development project to align BHA’s identity with its vision. Our collaboration has since extended to various facets of their business, and brands under the BHA umbrella.
\nThe BHA challenged us to redevelop their website for a more user-friendly experience, and a more user-centric design with a clean, contemporary look. Our own enhancements included improved navigation, dynamic data visualisations, live fixture updates, and an interactive racing data page.
\nIn addition to the website overhaul, we took on the challenge of updating the brand guidelines, incorporating new image treatments and typographic styles. We extended this fresh and contemporary aesthetic to the design of brochures and annual reports for the BHA.
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