National Racehorse Week, a partnership between the National Trainers’ Federation and Great British Racing, is an annual celebration showcasing the care, dedication, and welfare behind Britain’s racehorses.
\nIn a bid to elevate this crucial initiative, the National Trainers’ Federation and Great British Racing partnered with Orangery to create a digital experience that would amplify their message. Over four years, we’ve transformed their digital presence into a sophisticated platform powering over 200 events across the country. From ticket booking and location-specific listings to registrations and key event information, the hub creates a frictionless experience for visitors and organisers alike.
\nNational Racehorse Week needed a comprehensive platform that would serve multiple audiences simultaneously – visitors seeking events, yards managing registrations and administrators overseeing the entire programme. With an initially tight timeline for the first event, we needed to develop an intuitive, visually engaging website capable of handling high traffic while providing real-time updates and reliable event management. The platform needed to align with the event’s welfare-focused vision while ensuring accessibility and clear navigation. Crucially, it also needed to support continuous improvements and scalability – allowing it to evolve alongside National Racehorse Week’s growing success.
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website design injects vitality into National Racehorse Week, transforming a simple event listing into an immersive celebration of racing culture. Recognising the opportunity to enhance user engagement, we created a platform with a distinctive personality that felt authentic to the racing community. Bold visuals, intuitive interfaces and strategic content placement make up a memorable digital experience that showcases the event’s significance. The clean design and accompanying functionality streamline day-to-day event management and highlight the various ways visitors can participate.
\n","button":{"type":"link","link":"","modal_link":{"text":"","url":""},"icon":"","style":"Solid"},"settings":{"anchor_link_id":"","background_colour":"Transparent","text_colour":"","custom_background_colour":"","reduced_top_spacing":false,"breakpoints":{"minimum":"","maximum":""},"lazy_load":true,"layout":"columns","has_padding":true},"layout":{"layout":"columns","size":null}},"lazy_load":true},{"id":"block-67dd2e3319c12","block_name":"orangery-spa/text-block","inner_blocks":null,"content":{"heading":"","text":"The platform was designed to support National Racehorse Week’s core objectives: promoting racehorse welfare, facilitating yard visits and creating connections between the public and racing community. Our UX designer carefully crafted the content structure to align with different user journeys, ensuring seamless navigation and an intuitive experience for visitors, yards and administrators.Strategically placed, compelling calls to action guide visitors towards their nearest events through postcode search functionality, encouraging registrations and building excitement. Built with accessibility and performance in mind, the lightning-fast website offers a premium feel, guaranteeing an exceptional experience for all users across devices.
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\nGrowth to 209 events across 98 training yards and numerous retraining centres demonstrates the platform’s effectiveness in communicating National Racehorse Week’s vital message. With a scalable digital solution, the event is positioned for continued expansion.
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