{"pageProps":{"pageData":{"id":2573,"head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>Sports Marketing | Orangery | Dunlop Sports Racket Launches</title>\n<meta name=\"description\" content=\"Sports Marketing agency Orangery delivering product launch canpaigns for Dunlop Sports. Strategy, Art Direction, Design, Content, Motion.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://orangerycreative.com/work/sports-marketing/\" />\n<meta property=\"og:locale\" content=\"en_GB\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Sports Marketing | Orangery | Dunlop Sports Racket Launches\" />\n<meta property=\"og:description\" content=\"Sports Marketing agency Orangery delivering product launch canpaigns for Dunlop Sports. 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Challenge</span></h2>\n","text":"<h3><span class=\"heading-3\"><b>FROM IDEATION TO EXECUTION</b></span></h3>\n<p><span style=\"font-weight: 400;\">From the initial relaunch of the Dunlop Sports brand to more recent campaigns, our creative partnership stretches six years of success. A key part of this relationship is premium product launches, specifically around Dunlop’s exciting range of rackets throughout their sporting categories.</span></p>\n<p><span style=\"font-weight: 400;\">Over the years, we’ve been able to foster a culture of strategic thinking, industry knowledge and an intricate understanding of the audience to really enhance Dunlop&#8217;s sports marketing. We are quickly able to understand new product technology, the benefits it brings to players and the best way to let this trickle down to the customer. </span></p>\n<h4 class=\"heading-4\"><span class=\"heading-5\">We partnered on</span></h4>\n<ul class=\"list-columns-2\">\n<li>Strategy &amp; planning</li>\n<li>Art direction &amp; design</li>\n<li>Campaign rollout</li>\n<li>Social assets</li>\n<li>3D animation &amp; video production</li>\n<li>Technology video explainers</li>\n<li>Landing pages</li>\n<li>Sales 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Solution</span></h2>\n","text":"<h3><span class=\"heading-3\">CX TENNIS RACKET LAUNCH</span></h3>\n<p>The CX Control racket is engineered to give players control of every type of shot. Our launch campaign focused on this unique selling point by replacing the racket handle with a remote control. This conveys palm-of-your-hand control – easy and instant. By breaking convention and expectation and merging technology and sport, audiences across the world took a double take.</p>\n<p>We seamlessly executed this project remotely, delivering an integrated sports marketing campaign, leveraging CGI and animation, and maximised content creation while minimising physical interactions. Our social strategy, centred on digital assets, generated anticipation through teaser content and a compelling video launch. We also created a CX seeding box – a premium package presented to players returning to the court post-lockdown.</p>\n","button":{"type":false,"link":{"title":"View CX landing page","url":"https://dunlopsports.com/tennis/cx-series/","target":""},"modal_link":{"text":"","url":""},"icon":"","style":"Solid"},"settings":{"anchor_link_id":"","background_colour":"Transparent","text_colour":"","custom_background_colour":"","reduced_top_spacing":false,"breakpoints":{"minimum":"","maximum":""},"lazy_load":true,"layout":"columns","has_padding":true},"layout":{"layout":"columns","size":null}},"lazy_load":true},{"id":"block-6731e9226fce6","block_name":"orangery-spa/quote","inner_blocks":null,"content":{"text":"<p>Orangery have delivered once again, a great campaign seamlessly put together under the most trying of times.</p>\n","name":"Tom Jarrett-Kerr","position":"Senior  Global Marketing Manager, Dunlop 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