{"pageProps":{"pageData":{"id":9279,"head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>travel website design and branding</title>\n<meta name=\"description\" content=\"Explore how Orangery Creative crafted a dynamic travel website design and brand, aimed at a younger audience of travellers\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://orangerycreative.com/work/travel-website-design/\" />\n<meta property=\"og:locale\" content=\"en_GB\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"travel website design and branding\" />\n<meta property=\"og:description\" content=\"Explore how Orangery Creative crafted a dynamic travel website design and brand, aimed at a younger audience of travellers\" />\n<meta property=\"og:url\" content=\"https://orangerycreative.com/work/travel-website-design/\" />\n<meta property=\"og:site_name\" content=\"Orangery\" />\n<meta property=\"article:modified_time\" content=\"2025-05-23T09:58:05+00:00\" />\n<meta property=\"og:image\" content=\"https://admin.orangerycreative.com/wp-content/uploads/2025/05/AW-Thumbnail.jpg\" />\n\t<meta property=\"og:image:width\" content=\"2090\" />\n\t<meta property=\"og:image:height\" content=\"1258\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" />\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://orangerycreative.com/work/travel-website-design/\",\"url\":\"https://orangerycreative.com/work/travel-website-design/\",\"name\":\"travel website design and branding\",\"isPartOf\":{\"@id\":\"https://orangerycreative.com/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://orangerycreative.com/work/travel-website-design/#primaryimage\"},\"image\":{\"@id\":\"https://orangerycreative.com/work/travel-website-design/#primaryimage\"},\"thumbnailUrl\":\"https://admin.orangerycreative.com/wp-content/uploads/2025/05/AW-Thumbnail.jpg\",\"datePublished\":\"2025-05-23T09:47:33+00:00\",\"dateModified\":\"2025-05-23T09:58:05+00:00\",\"description\":\"Explore how Orangery Creative crafted a dynamic travel website design and brand, aimed at a younger audience of travellers\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://orangerycreative.com/work/travel-website-design/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https://orangerycreative.com/work/travel-website-design/#primaryimage\",\"url\":\"https://admin.orangerycreative.com/wp-content/uploads/2025/05/AW-Thumbnail.jpg\",\"contentUrl\":\"https://admin.orangerycreative.com/wp-content/uploads/2025/05/AW-Thumbnail.jpg\",\"width\":2090,\"height\":1258},{\"@type\":\"WebSite\",\"@id\":\"https://orangerycreative.com/#website\",\"url\":\"https://orangerycreative.com/\",\"name\":\"Orangery\",\"description\":\"\",\"publisher\":{\"@id\":\"https://orangerycreative.com/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://orangerycreative.com/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https://orangerycreative.com/#organization\",\"name\":\"Orangery\",\"url\":\"https://orangerycreative.com/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https://orangerycreative.com/#/schema/logo/image/\",\"url\":\"https://admin.orangerycreative.com/wp-content/uploads/2023/09/logo.svg\",\"contentUrl\":\"https://admin.orangerycreative.com/wp-content/uploads/2023/09/logo.svg\",\"width\":155,\"height\":33,\"caption\":\"Orangery\"},\"image\":{\"@id\":\"https://orangerycreative.com/#/schema/logo/image/\"}}]}</script>\n<!-- / Yoast SEO plugin. -->","url":"https://orangerycreative.com/work/travel-website-design/","background_colour":"OrangeLight","text_colour":"Orange","container_size":null,"footer_ascii":null,"title":"Reimagining travel for a new generation","blocks":[{"id":"block-683046ad1c1e3","block_name":"orangery-spa/post-header","inner_blocks":null,"content":{"heading":"<p><span class=\"heading-1\" style=\"font-size: 58px; 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OVERVIEW</span></h2>\n","text":"<p><span style=\"font-weight: 400;\">Affordable World is a long-established tour operator with a strong reputation and loyal customer base. But with travel habits shifting and mobile-first consumers expecting more from digital experiences, they saw an opportunity to modernise their brand and platform to speak to a younger generation of travellers. </span></p>\n<p><span style=\"font-weight: 400;\">Together, we set out to reimagine their identity, streamline the website and create a booking experience that feels as intuitive and energising as the journeys they offer.</span></p>\n<h4 class=\"heading-4\"><span class=\"heading-5\">We partnered on</span></h4>\n<ul class=\"list-columns-2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">Brand Identity</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Iconography &amp; Illustration</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web Design</span></li>\n<li aria-level=\"1\">UX &amp; UI 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CHALLENGE</span></h2>\n","text":"<h2><span class=\"heading-4\"><b>a visual language for modern travel</b></span></h2>\n<p><span style=\"font-weight: 400;\">While Affordable World had strong recognition with returning customers, the brand lacked the energy and visual clarity to resonate with a younger, digital-native audience. </span><span style=\"font-weight: 400;\">We set out to create a bold new identity that felt joyful, confident and ready to travel across channels.</span></p>\n<p><span style=\"font-weight: 400;\">The refreshed visual language is globally inspired and full of movement. A vibrant palette, custom illustrations and beautiful destination photography bring each location to life,  capturing the emotion of travel. Designed to flex across digital platforms, especially mobile, the new brand strikes a balance between wanderlust and trust, energy and ease.</span></p>\n","button":{"type":"link","link":"","modal_link":{"text":"","url":""},"icon":"","style":"Solid"},"settings":{"anchor_link_id":"","background_colour":"Transparent","text_colour":"","custom_background_colour":"","reduced_top_spacing":false,"breakpoints":{"minimum":"","maximum":""},"lazy_load":false,"layout":"columns","has_padding":true},"layout":{"layout":"columns","size":null}}},{"id":"block-683046ad1c2b7","block_name":"orangery-spa/image","inner_blocks":null,"content":{"text":"","media":[{"media_type":"image","caption":"","image":{"ID":9281,"id":9281,"title":"guidelines","filename":"guidelines.jpg","filesize":300831,"url":"https://admin.orangerycreative.com/wp-content/uploads/2025/05/guidelines.jpg","link":"https://orangerycreative.com/work/travel-website-design/guidelines/","alt":"","author":"3","description":"","caption":"","name":"guidelines","status":"inherit","uploaded_to":9279,"date":"2025-05-23 07:29:12","modified":"2025-05-23 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